Be on news domains
We place releases on news sites, not just wire pages, including named outlets such as AP News and Business Insider on Authority.
Launch, Authority, NewsroomWhy it works
AI answers are built from sources. Get into the right ones.
ChatGPT, Perplexity, Gemini, and Google’s AI answers don’t make up their recommendations. They lean on sources they trust. The question is which ones, for your market.
The data
What AI actually cites.
Earned media dominates. Muck Rack’s analysis of millions of AI citations attributes about 84% to earned media, with journalism alone at about 27%. Paid and advertorial content is about 0.3%.
Press release websites barely register. Meltwater measured press releases at about 0.2% of AI citations, and concluded that distribution works indirectly, through the pickup it creates.
Where a release lands matters. In Loganix’s tests, copies on news domains such as Yahoo Finance’s news section were cited while wire domains were not. Loganix sells press releases, so treat that as a vendor finding.
Every assistant is different. Only about 11% of cited domains overlap between ChatGPT and Perplexity, according to Everything-PR. Review sites, Reddit, YouTube, and trade publications all rank high, in different mixes.
What we do about it
Four levers, aimed by your map.
A release is the engine, not the product. Each lever below is aimed at the sources your citation map shows AI uses for your category.
Be worth quoting
Reporters and assistants quote specific facts. Our editors build each release around one original number, named people, and clear dates.
Every paid planBe where AI already looks
We answer journalist requests and pitch the articles, roundups, and trade outlets your map shows AI cites. Coverage is earned, so it isn’t guaranteed.
NewsroomBe consistent about yourself
A newsroom page on your site and one clear company description, so assistants describe you the same way everywhere.
Every paid planAbout links
It’s the mention that matters, not the link.
Many publishers mark links in syndicated releases as nofollow or sponsored, and Google requires that for paid placements. So a release isn’t a shortcut to link authority, and anyone who sells it that way is overselling.
The value is being named and described on sources that search engines and AI already trust, and measuring whether that changes what they say about you.
No one controls how search engines or AI models rank and cite sources. We don’t guarantee rankings, traffic, or citations. We guarantee the work in your plan and an honest before-and-after measurement.