AI search visibility, built on news

See where AI gets its answers about your market. Then get in them.

We map which sources ChatGPT, Perplexity, Gemini, and Google’s AI answers cite when buyers ask about your category. Then we use press releases, news placements, and targeted outreach to get your company into those sources, and measure again to show what changed.

10 buyer questions, 4 AI assistants No sales call Method published
AI citation map · NorthstarSample data

Field service software for small teams

25 buyer questions · ChatGPT, Perplexity, Gemini, Google AI Overviews

You appear in
3/25
Top competitor
14/25
Sources cited
61
“Best field service software for small teams”Cites: g2.com, reddit.com, a trade roundupNot named
“Northstar vs. other scheduling tools”Cites: competitor blog, capterra.comNot named
“What does Northstar do?”Cites: northstar.example, linkedin.comNamed
Most-cited sources for your categoryCitations
  1. Review sites (G2, Capterra)18
  2. Reddit threads11
  3. Trade publications9
  4. “Best of” roundups7

Illustrative example. Real maps vary by category and change over time.

Where AI answers come from

  • 84%of AI citations point to earned media, not paid or owned content.Muck Rack, 2026
  • 0.2%point to press release websites. A release alone is rarely the answer.Meltwater, 2026
  • ~11%of cited domains overlap between ChatGPT and Perplexity. Each assistant has its own map.Everything-PR, 2026

How it works

A press release alone won’t do it. Here’s what does.

AI assistants mostly cite journalism, review sites, forums, and trade publications, and the mix is different in every category. So we start by measuring yours, publish where it counts, and measure again.

  1. 01 · Measure

    Map your category

    We run 25 buyer questions through four AI assistants and record where you, your competitors, and every cited source appear.

  2. 02 · Publish

    Give AI something to quote

    An editor writes a data-led release, we place it on news domains, and we give you a newsroom page AI can read.

  3. 03 · Reach

    Get into the sources AI uses

    On Newsroom, we answer journalist requests and pitch the articles and outlets your map shows AI already cites.

  4. 04 · Re-measure

    See what changed

    We ask the same questions again at 30 and 90 days, so you see which answers and sources moved, and which didn’t.

01

Be where AI already looks

The map shows the exact publications, review sites, and roundups cited for your category. That’s where we aim placements and outreach.

02

Say something worth quoting

Reporters and AI quote specific facts. We help you publish one original number per release, not another “we’re excited to announce.”

03

Keep your facts consistent

AI answers “what does this company do?” from your own pages and profiles. We give you a newsroom page and one clear description to use everywhere.

Your report

Before and after, on the same questions.

Every paid plan ends with a report that compares your citation map before and after, lists every live placement, and links to a saved screenshot of each AI answer.

AI answers vary from run to run, so we report trends across the same question set and never guarantee citations. How we measure

30-day re-measure · NorthstarSample data
MeasureBeforeDay 30
Questions where you’re named3 / 257 / 25
Answers citing your pages or placements15
Cited sources that mention you26
Live news placements—41
Placements indexed by Google—36

Illustrative. Some months show no change, and the report says so.

Plans

Start free. Pay when you’re ready to move.

Every paid plan includes measurement before and after, an editor, your approval before anything is published, and a report of every live link. You pay only after we confirm the plan.

Snapshot
Free

See where you stand in AI answers today.

  • 10 buyer questions
  • ChatGPT, Perplexity, Gemini, Google AI Overviews
  • Where you and up to 3 competitors appear
  • The sources each assistant cites
Get your free snapshot
Launch
$599per release

Measure, publish, and measure again.

  • Full citation map: 25 buyer questions
  • Data-led release written by an editor
  • Placement across our news network
  • Newsroom page for your site
  • Re-measure at 30 days
Start with Launch
Newsroom
$1,490per month

The full program, every month.

  • Monthly re-measure of your citation map
  • One Authority release each month
  • Journalist request responses
  • Up to 10 targeted pitches a month
  • One named editor, cancel anytime
Start Newsroom
  • No add-on feesWords, images, and links within your plan are included.
  • Pay after reviewWe confirm the story and outlets before you pay.
  • Cash refundsIf we can’t publish to your plan’s network, you get your money back, not credit.
  • No contractsNo memberships, annual terms, or auto-renewals.
  • Method publishedYou can see exactly how we measure, and check it yourself.

Prices in USD. Compare plans in detail

Free snapshot

Find out what AI says about your market.

Tell us your website and what you sell. We’ll run 10 buyer questions through ChatGPT, Perplexity, Gemini, and Google’s AI answers, then email you where you appear, where competitors do, and which sources get cited.

  • Free, no card
  • No sales call
  • Screenshots of every answer
Step 1 of 425%
What’s your company website?

We use it to understand what you do and how AI describes you today.

FAQ

Straight answers.

What’s in the free snapshot?

We run 10 buyer questions through ChatGPT, Perplexity, Gemini, and Google’s AI Overviews and send you a short report: where you’re named, where up to three competitors are named, which sources each assistant cites, and screenshots of every answer. No call, no card.

How do you measure AI visibility?

We use a fixed set of buyer questions for your category, run them through four assistants, and record whether you’re named, whether your pages or placements are cited, and every source cited. Then we repeat the same set and compare. Full method

Can you guarantee we’ll be cited by ChatGPT?

No, and be wary of anyone who does. AI answers change from run to run and model to model. We guarantee the work in your plan and an honest measurement of what changed.

Does a press release alone get you into AI answers?

Rarely. Studies find press release websites account for about 0.2% of AI citations, while earned media accounts for most. That’s why we place releases on news domains, build them around quotable data, and on Newsroom, reach the sources AI already cites. See the data

What does outreach include?

On Newsroom, we answer journalist requests that fit your expertise and send up to 10 targeted pitches a month to the articles and outlets your citation map shows AI cites. Coverage from outreach is never guaranteed; we report every pitch and its result.

Will this improve our Google rankings?

It can help, but no one can honestly promise rankings. The lift comes from mentions on trusted sites, indexed pages about your company, and news results for branded searches. Many syndicated links are nofollow or sponsored, as Google requires. More on SEO

Are there extra fees for words, images, or links?

No. Each plan lists its limits, and everything within them is included. There are no memberships, contracts, or auto-renewals.

What if my release isn’t published?

If we can’t publish your approved release to your plan’s network, we refund you in cash, not account credit.

When do we pay?

The snapshot is free. For paid plans, after we review your goals and confirm the plan and price. Nothing is charged up front.

Find out where AI gets its answers about your market.